The color of 2023
Persian Red or Viva Magenta
The Viva Magenta color, chosen as the color of the year 2023 in the Pantone collection, is derived from the red soil of the Persian Gulf.
In psychology, each color represents and symbolizes something. Colors have a direct effect on the human spirit and this effect has been proven.
The color of 2023 also symbolizes courage and inspires people to be fearless. The color you use in your style or clothes can directly affect your mood to influence your mood.
The Pantone Color Matching Book (1960s) mentions the color of the year as Viva Magenta and describes it as “a subtle red-crimson tone that offers a blend between warm and cool colors.
” The color of 2023 also has a psychological and emotional component. Because Pantone is in the current period when different people of the world are connected through virtual space, their bond is stronger and beyond race and ethnicity.
In the meantime, Rang Viva of boldness and fun, self-confidence and humanity can be made stronger, stronger and more meaningful to this bond.
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